Lore is a Rio-based designer and art director with 10 years of experience at Globo, Latin America’s largest media company. Her work focuses on brand systems, visual identities 
and the exploration of new visual languages.



Selected



2025Jornal Nacional
TV GloboA renewed JN identity that feels brighter, sharper and more contemporary.

Brand & Communications Director
Manoel Falcão

Creative Director
Ricardo Moyano

Ceative Manager Senior
Victor Seabra

Creative Manager
Julio Marcello

Design Team
Lorena Moreira
Renan de Moraes
Alexandre Gielman
Fabricio Duque
Gustavo Duval
Yuri Correa





2023Upfront GloboA vibrant visual language created for Globo’s major yearly event, a celebration of talent, music and the stories to come.

Brand & Communications Director
Manoel Falcão

Creative Director
Ricardo Moyano

Ceative Manager Senior
Victor Seabra

Creative Manager
Julio Marcello

Specialist Designer
Lorena Moreira






2024Zepelim FestivalA dynamic tropical identity designed for Festival Zepelim, celebrating Ceará’s culture and a mix of local and national artists.


Created by
LARALORE Studio

Full Case Coming Soon



2019Globo in Cannes A dynamic expression of how the group expands, transforms and redefines the conversations shaping today’s advertising industry.


Brand & Communications Director
Sergio Valente

Creative Director
Mariana Sá

Specialist Designer
Lorena Moreira



2026Cine Globo
TV Globo PortugalCinema session ident for TV Globo Portugal.
A warm, typographic-driven on-air ident designed for a Sunday cinema slot, celebrating light-hearted films and family-friendly moments.

Brand & Communications Director
Manoel Falcão

Creative Director
Ricardo Moyano

Creative Manager
Julio Marcello

Specialist Designer
Lorena Moreira

MotionDesign Team
Renan de Moraes
Thiago Macedo





2019Modernistas Exhibition
Casa Roberto Marinho A visual system built from words, rhythm and contrast, transforming modernist quotes into a dynamic moving collage.


Brand & Communications Director
Sergio Valente

Creative Director
Mariana Sá

Specialist Designer
Lorena Moreira



2025Bom dia Sábado
TV GloboA luminous visual system created for Bom Dia Sábado, inspired by the warmth, energy and stories of Brazil’s mornings. 


Brand & Communications Director
Manoel Falcão

Creative Director
Ricardo Moyano

Ceative Manager Senior
Victor Seabra

Creative Manager
Julio Marcello

Specialist Designer
Lorena Moreira




2024Caetano Veloso
GloboplayA minimal identity centered on the live dot for Caetano’s 78th-birthday performance during the pandemic.


Brand & Communications Director
Sergio Valente

Creative Director
Mariana Sá

Specialist Designer
Lorena Moreira



2024Tenda Lab FestivalA vibrant identity celebrating Tenda Lab’s diverse musical lineup.  

Created by 
LARALORE Studio

Full Case Coming Soon



2023Jornal da Globo
TV GloboA refreshed Jornal da Globo identity that introduces a vibrant night-time palette, subtle neon edges and fluid circular motion, creating a modern and immersive visual environment for late-night journalism. 

Brand & Communications Director
Manoel Falcão

Creative Director
Ricardo Moyano

Ceative Manager Senior
Victor Seabra

Creative Manager
Julio Marcello

Design Team
Lorena Moreira
Lara Miranda




2023GloboA unified identity that represents the entire Globo ecosystem through clarity, color and a vibrant visual presence. 

Brand & Communications Director
Manoel Falcão

Creative Director
Ricardo Moyano

Ceative Manager Senior
Victor Seabra

Creative Manager
Julio Marcello

Design Team
Lorena Moreira
Lara Miranda
Intermitente Studio





2025GloboplayA more expansive and emotional identity for Globoplay’s 10-year evolution. 

Brand & Communications Director
Manoel Falcão

Creative Director
Ricardo Moyano

Ceative Manager Senior
Victor Seabra

Creative Manager
Mônica Puga

Creative Supervisor
Bruna Fonyat

Design Team
Lorena Moreira  
Lara Miranda 
Beatriz Socha


2025TV GloboA refreshed Globo identity for its 60th year, bringing back the iconic rainbow through a modern, multicolor expression.


Brand & Communications Director
Manoel Falcão

Creative Director
Ricardo Moyano

Ceative Manager Senior
Victor Seabra

Creative Manager
Julio Marcello

Design Team
Lorena Moreira
Lara Miranda





2018Sonda
Grupo GloboA soft, chromatic identity designed to express the openness and curiosity of Globo’s discovery initiatives.


Brand & Communications Director
Sergio Valente

Creative Director
Mariana Sá

Specialist Designer
Lorena Moreira



2019Djanira Exhibition
Casa Roberto MarinhoA collage in motion that gathers the symbols, rhythms and souls present in Djanira’s work.


Brand & Communications Director
Sergio Valente

Creative Director
Mariana Sá

Specialist Designer
Lorena Moreira




2018Globo FilmesAn updated Globo Filmes identity aligned with the Globo brand system, featuring a new signature animation that highlights the studio’s presence and the unique emotion of Brazilian cinema.


Brand & Communications Director
Manoel Falcão

Creative Director
Ricardo Moyano

Ceative Manager Senior
Victor Seabra

Creative Manager
Julio Marcello

Specialist Designer
Lorena Moreira




2023Zepelim FestivalA graphic interpretation of Expresso 2222 that brings Gilberto Gil’s music to life through color, rhythm and the vibrant energy of Bahia’s Carnival.


Created by
LARALORE Studio

Full Case Coming Soon




2025LED Globo
A powerful visual identity, full of color and energy, designed to illuminate the future.


Brand & Communications Director
Manoel Falcão

Creative Director
Ricardo Moyano

Ceative Manager Senior
Victor Seabra

Creative Manager
Julio Marcello

Design Team
Lorena Moreira
Lara Miranda

Rio de Janeiro, Brazil   /    2026                                             
Lorena Moreira    /   All Rights Reserved